Honey Birdette is a high-end Australian intimates brand that launched in 2006 as a luxurious, woman-friendly brand selling hypersexy lingerie. Today, it’s an AUD$2 billion company, selling extreme push-up bras, high-end sex toys, and buckets of oozing sexuality. Though they haven’t yet taken over the States in the same way they did in Australia, the label now has a few stores in California, and offers free shipping and free returns […]
Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]
All photos courtesy of Lane Bryant. You’re likely seen it by now, but in case you haven’t, Lane Bryant’s #ImNoAngel ad campaign has been flooding the news wires this week. A variety of media outlets remarked on the similarity of this campaign to Victoria’s Secret’s “Perfect Body” ad from several months ago – an ad that featured a line up of tall, thin, mostly White women in The Body bra. […]
A roundup of everything interesting that happened in the world of lingerie for February… [Glamour] Hold the Phone: There’s A Plus-Size Model in the Sports Illustrated Swim Edition! – In this year’s Sports Illustrated swim edition, Ashley Graham will be the swimwear model, posing in an ad for Swimsuits For All. [Seamwork] Anatomy of a Bra – Norma Loehr, a lingerie sewing pattern designer, offers a detailed breakdown of what the anatomy of a bra and […]
Victoria’s Secret has released its newest “Designer Collection” for Spring/Summer 2015. As with last year’s release, the collection is targeting customers who want something “special” from a name they already know well. Yet so much of what makes a piece truly “special” is in the purchasing experience itself. And here is where the Victoria’s Secret “Designer Collection” is really lacking. These campaign images are pure catalog. There is no sense […]
