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The Victoria's Secret Designer Collection: Luxury Lingerie at Your Local Mall?

Is Victoria's Secret feeling the pressure from luxury lingerie boutiques? The national retailer known for deals like 3/$30 panties is expanding into the world of luxury lingerie with their new Victoria's Secret Designer Collection.

With knickers starting at $38, bras at $98, and teddies at $168 (along with a sheer lace corset that retails for $298), Victoria's Secret is positioning itself as your high-end lingerie alternative just in time for Valentine's Day. The lace overlays and ruffles have a somewhat more European vibe, but the shape and silhouette is still 100% Victoria's Secret.

What do you think of this new range? Any plans to try it out or should Victoria's Secret stick to what it knows?


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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.