The first of the year is always a time of resolutions, of promises to do things better and differently than they were done last year. I have a resolution of my own for 2016 (more on that later), but if your new year’s goal has anything to do with buying new lingerie, I recommend taking a look at Claudette’s Encore shop. A recent addition to the Claudette website, Encore is […]
Last month, industry professionals convened in New York for the lingerie market, centered around the biannual Curve trade show. A host of indie and big-name brands displayed their fall collections for buyers and press alike over a whirlwind three days. I always look forward to the show. It’s a chance to catch up with the designers I’ve known for years and to see how they have evolved their collections yet […]
I spend the rest of my life talking about marketing from a company perspective, so it seems only fitting that today I find myself writing a piece on marketing as an actual bra consumer. As the full bust bra market grows, more and more companies are bringing out new options that claim to be the result of constant innovation, superior materials and construction that will change how we full bust […]
Another lingerie market season has come and gone and I’m excited to share what I’m most excited about for the Autumn/Winter 2014 collections. Most of my time was spent at CurveNY, the massive trade show featuring hundreds of brands both large and well-known and small and up-and-coming. My approach to walking the floor was really to see what wowed me. What had a story. What demonstrated a new approach or innovation in […]
