Mastectomy lingerie has never been known for being fashion-forward, but, finally, after decades of unadorned basics, major players in this space are realizing mastectomy lingerie can be pretty too. Founded in 1975, Amoena Lingerie has been a name in mastectomy for generations. In fact, they invented the very first silicone breast forms. While the company has dipped their proverbial toe into trendy post-surgery bras before (which we’ve featured on TLA […]
While the post-mastectomy bra market is growing and growing rapidly, beautiful post-mastectomy bras are still relatively hard to come by. The reasons for this are, like many things in the lingerie world, rather complex. Not only is this a sector of the market with unique and specialized concerns (making it harder for traditional large scale retailers to provide options), there’s often a complicated certification, training, and medical reimbursement puzzle that […]
While yesterday’s article was the big lingerie trend report, I wanted to focus today’s piece on a couple of specialty brands that exist outside of traditional trend forecasting, namely maternity and mastectomy ranges. Though the “mainstream” lingerie industry is stagnating a little in terms of creativity, mastectomy lingerie has blossomed. Perhaps it’s because mastectomy lingerie has been plain and functional for so long that even the slightest nudge in a […]
The statistics are grim. One eight 8 US women will be diagnosed with invasive breast cancer in her lifetime. In 2014 there were more than 2.8 million women in the US who had a history of breast cancer. This includes women currently being treated or who have finished treatment. So where are the bras for these women? Sadly, most post-mastectomy bras are grim as well. Despite the staggering statistics, and […]
Leave it to fashion forward maternity and nursing brand, Lorna Drew, to come up with one of the most compelling mastectomy campaigns to date. Moved to action after discovering that post-surgery women were repurposing their pocketed nursing bras, Lorna Drew set out to create mastectomy bras that made breast cancer survivors feel beautiful. Even better? Their campaign features two incredible women who are survivors themselves. If you’ve experienced breast surgery, […]
