Today’s guest post was written by Emma Parker, Founder and Director of Playful Promises, a UK-based lingerie label known for trendy designs that manage to be vintage-inspired yet thoroughly modern. Some time ago there was an article on the Lingerie Addict that raised some concern in me. It was well-meant and intended to help people make better ethical choices when purchasing lingerie. However to me, it read as a list […]
It looks like Kiss Me Deadly isn’t the only person having a massive flash sale this week; Playful Promises is also unloading a ton of stock which means massive deals for lingerie addicts! I like the Playful Promises aesthetic because it’s fun and accessible while being just a bit flirty. They’ve always struck me as a very fun designer brand, especially if you’re just getting starting to get into more […]
Disclosure: This article is sponsored by Playful Promises. More than ever before, the lingerie industry is completely obsessed with what’s “safe.” Of course, there’s nothing inherently wrong with playing it safe, but the unfortunate truth is that “safe” very often looks like “boring.” Boring lingerie. Boring ad campaigns. Boring websites. When everyone’s afraid of taking even the smallest risk, things start to look the same very quickly, and there’s nothing […]
I know, I know… I’m the worst. Spring/Summer 2015 lingerie is starting to arrive in stores, and I haven’t even covered the second half of the alphabet yet. I almost can’t believe the next market is right around the corner (late February). The more I blog, the more it feels like my life is planned around market seasons… which seem to come faster and faster every year. But no complaints, […]
Playful Promises has given us a sneak peek at their A/W 2015 lookbook, and it is a decadent feast for the eyes! While many of the silhouettes are similar to past collections, this season is so opulently styled and well edited, it is their most exciting yet. The power of an expertly styled campaign is undeniable, and Playful Promises has done an amazing job of translating their femme fatale esthetic […]
