I’ve had a bit of a secret crush on Madame Aime for a couple of seasons now. We talked about them after last year’s Curvexpo (when the brand was still Monette Paris), and they’ve lingered in my thoughts ever since. In a sea of triangle bralettes and bondage-inspired body harnesses, Madame Aime has emerged as a modern intimates brand reviving classic French traditions. Perhaps unsurprisingly, the label was founded by […]
While the name Madame Aime may be new, its heritage is not. While recently born from the liquidation earlier this year of young Parisian brand, Monette Paris, there remains a rich history of fine French craftsmanship. Madame Aime has inherited Monette’s skilled team of designers and seamstresses, with full access to its Parisian design studio and factory (formerly utilized by iconic brand Lejaby). The transition from Monette Paris to Madame […]
