Once upon a time, Frederick’s of Hollywood was the biggest name in American lingerie. Founded by Frederick Mellinger in 1947 (who, among other things, is credited with inventing the push-up bra, padded bra, and padded girdle), Frederick’s brought scandalously sexy lingerie to the homes of millions of people across America.
Disclosure: This blog post contains affiliate links. Editor’s Note: Many of these items are likely discontinued and unavailable by now. However, it’s always worth checking the stores to see what’s currently in stock. When it comes to lingerie, plus size customers are a consistently underserved demographic. Not only are there fewer pieces to choose from, the items that are out there aren’t always very good quality. While buying custom (such […]
As covered last week, corsets are (justifiably) expensive. A friend of mine joked that I could’ve summed that whole article up as “corsets are hard” — touché, James. Still, corsets come in a huge range of price points. What’s “reasonable”? What should you expect when spending that much money on a garment? How much should you even think about spending in the first place? Well, the answer depends entirely on the […]
For the past few years, Frederick’s of Hollywood has had a bit of trouble finding their footing in the lingerie industry. Not quite Victoria’s Secret, but not a Babeland or a Journelle either, Frederick’s has struggled to convince customers why exactly they should shop at their stores… resulting in record deficits for this company (as well as a few failed attempts to sell it). That inability to differentiate themselves in […]
We’re getting a little retro today with these amazing scans from a 1964 Frederick’s of Hollywood lingerie catalog! I hope you enjoy this look back into the lingerie past as much as I do. Click here for Part 2! Save
