Cosabella has recently launched a gorgeous new expanded version of their bestselling line — with the label of “extended sizes” instead of plus sizes. This wording isn’t unique to Cosabella. With the campaigns like #droptheplus gaining popularity among consumers, lingerie brands and boutiques are looking for terms that go over better with customers than “plus size.” Cosabella uses “extended” in much the same way everyone else does: for bras […]