We’re (briefly?) resurrecting the “Why Do Lingerie Brands…?” feature…which is basically me asking Catherine Clavering of Kiss Me Deadly questions my readers ask me and then posting her responses here. One of the things I love most about Catherine is that she’s willing to answer the questions most other lingerie professionals avoid. There is so much that goes on behind the scenes in intimate apparel; decisions that seem totally random […]
I’ve spent a lot of time recently pondering the term ‘handmade’; it’s a difficult word to dissect at the best of times but becomes particularly complex in the realm of lingerie. As a lingerie designer, a large part of my brand currently relies on the notion that my products are ‘handmade’. Almost every garment that leaves my studio doors was sewn by me from start to finish. Yet as we […]
There’s been a lot of talk on the Internet recently about bra pricing. Much of it started with this brilliant piece by Arabelle Sicardi unpacking the pricing of indie lingerie. The debates mostly broke down along two major sides. On one side were people who need bras for health or workplace reasons, asking for columnists and bloggers to discuss lowering prices on items they need. On the other were indie/luxury lingerie […]
A great part about being a label as small as she and reverie is that we can kind of do our own thing. We can test out ideas, nix the ones that don’t work and embrace the ones that do. And by “we,” I mean “me” — I run she and reverie mostly by myself. This season, I was on a tight budget and running later than usual, so instead of creating an […]
It goes without saying that independent designers face more challenges in the lingerie industry than the brands with massive corporations behind them. Some of these challenges will appear obvious even to people with no interest in lingerie (be that a matter of funding or public visibility). This series aims to peel back the curtains on some of the more hidden sides of the industry: this week I’m looking at why […]
