So I was catching up Scarlet’s Letter (one of my favorite lingerie blogs for 2014), and I ran across a new line I hadn’t heard of before — Toru and Naoko. Based out of Chile, this new lingerie brand is doing some very exciting things. And since I’ve been wanting to feature more brands that don’t hail from America, Europe, or Australia, I thought they’d make a great fit for our […]
Disclosure: This blog post contains affiliate links. For a full list of our affiliate partners, please see the lower right sidebar of the blog. One of the hardest things for a new brand is finding stockists. Not only are you competing against a fairly saturated market (it’s hard to reinvent the bra and America’s lingerie industry is dominated by a few key players), it’s also quite difficult to get buy-in […]
Though I haven’t talked about them in ages, the Etsy designer On the Inside holds a very special place in my lingerie-addicted heart. They were one of the very first brands I bought from way back when I became interested in lingerie. I just checked my Etsy purchase history, and it looks like I’d been blogging for all of a month (May 2008) when I decided to buy from them. […]
One of the really awesome things about the lingerie industry today is the comparatively low barrier to entry. While you can go the traditional route with investors and factories and tradeshows, a designer can literally start their own line out of their basement using websites like Etsy and Big Cartel to open a storefront and make sales. I first found out about Chrissie Nicholson-Wild, the designer behind Curve Couture, through […]
As I’m winding things down towards of the year, this seems like a great opportunity to shine a light on a few recent discoveries I didn’t get a chance to highlight before. One of the things I love about writing The Lingerie Addict is that I’m always ‘discovering’ new brands. The fashion element of undergarments — whether it’s a new range, a new designer, or even a new fabric — […]
