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Jo Godden is a specialist swimwear designer with 20 years international experience, including in the US for a variety of lingerie and swimwear brands including GapBody, M&S and Victoria’s Secret. Jo now lives in the UK and has launched RubyMoon to combine her expertise with her passion for ‘doing the right thing’ in terms of designing and sourcing great sustainable products that make a positive social and environmental impact. Living […]

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The modern ready-to-wear lingerie industry is a blessing and a curse. On the bright side, it means great lingerie is widely available to many people, as opposed to just those privileged enough to have custom-made intimates. On the other hand, ready-made lingerie doesn’t fit everyone. No one fits perfectly into all available styles, even in the sizes they expect to wear. Plus, most lingerie labels sell narrow size ranges that […]

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If you’ve been watching the news lately, no matter where you are in the world, it’s likely that you’ll have heard about ‘Brexit’. It’s the portmanteau name given to the ‘British Exit’ from the European Union (a political union of 27 European countries comprising of common economic, foreign, security, and justice policies). On June 23rd 2016, the population of the United Kingdom (including England, Scotland, Wales and Northern Island) had […]

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I wrote this article a week or so ago, but decided against publishing it. Then I thought about it more and decided this article needed to be published, but also that I should explain why I was so hesitant in the first place. And so here we are a with a blog post that’s somewhat meta and rather inconclusive, but hopefully shines a light on what seems to be a […]

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Lingerie Wishlist: Dear Bowie Maxi Robe

As my thoughts drift to the first summer spent in my new home, I can’t but feel excited at the thought of updating my predominately gray and black wardrobe with brighter, more climate-appropriate pieces. After years of carrying a black hoodie “just in case” and avoiding silk lest it be marred by rain showers, I am luxuriating in the thought of a dresser full of camisoles, slip dresses, and other […]

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