Few things are as mysterious as luxury lingerie. In a retail landscape obsessed with 5 for $20 panties and 2 for $30 bras, it can seem strange when a company goes in the complete opposite direction, prioritizing high quality materials, fair labor, and impeccable fit over low prices.
Here it is: the finale, the coup de grâce, the closer to 2016. Speaking personally as Editor in Chief for a moment, I take our best lingerie brands of the year post very seriously. I start making notes on certain companies as early as January, “checking in” on them, so to speak, throughout the year.
It’s that time of year – well, at least according to the calendar and the decorations already adorning homes and stores. I live in Dallas, where it is unseasonably warm at the moment, even for Texas, but I won’t let that get in the way of my very specific November to January urge to cuddle up in my coziest loungewear all day, every day.
Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]
Fashion is my form of personal self expression but I can recognize that it doesn’t exist in a bubble. There’s something about my personal style that needs to be seen and heard. I know that for me at least this stems from existing in a body that is so often invisible in fashion. And that invisibility definitely carries over to lingerie as well. Over the past few years, incorporating lingerie into my personal style has been empowering. Even though I totally got into the camisole and jeans combo in the early 2000s, I never thought I would reach the point where I feel most myself wearing a sheer shirt that shows my bra.
