Since my last article on the Victoria’s Secret Fashion Show, we’ve seen quite a few updates. On October 24th, VS officially announced this year’s show would be held in Paris. On October 26th, they unveiled the 2016 Fantasy Bra, worn by Jasmine Tookes and encrusted with over 9,000 precious gems. On October 28th, they released the show’s full model lineup. Yet the big question, at least for me, is if VS will be able to overcome their abysmal ratings from 2015. At its peak, the Victoria’s Secret Fashion Show could claim over 12 million viewers. Now they’re just barely over 6.5 million, and viewership dropped more than 30% in a single year between the 2014 and 2015 shows.
Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]
Lane Bryant’s Cacique line of undergarments is a mainstay amongst plus size shoppers. They’ve largely been unchallenged as a primary source of bras in particular because they are the most well known and universally available. My first fully fledged bra came from Lane Bryant many many years ago and I remained a loyal customer through significant changes in band and cup size. Now, at a 44/46 DD, I continue to shop there, and I’m not entirely sure why.
It’s been a month or since this season’s CurveNY, and I’ve honestly been struggling with if I should even write a trend report this year. Last season, I mentioned how the New York tradeshow isn’t really the place to see what’s new and exciting in the lingerie world. Yes, it is definitely the place to get a sneak peek at what’s coming up in stores and boutiques (which is still […]
It’s about time to wind things down for the year at The Lingerie Addict, but before we clear out for the holiday season, there are still a couple of annual lingerie addict traditions left to observe. Though I’m perhaps a little biased, I think this year has been one of TLA’s best ever for editorial content. The folks that write for TLA — regular columnists and guest posters alike — […]
