As a lingerie copywriter, I’m always especially conscious of how trends are marketed. Marketing is more than a set of pretty photos; it’s also about wording product descriptions and marketing materials in ways that will appeal to your target customer. So, for obvious reasons, I’m always interested in seeing how new trends are marketed to both the plus size and core size market. Today I wanted to talk about the […]
This year I had the opportunity to visit the design and production studio of Andrés Intimates, a brand that has been creating lingerie locally here in San Francisco since 1978. This is a brand with a rich history, and it’s heartening to see another space where truly local manufacturing is still succeeding. While touring the studio, I met the design team, flipped through color story and fabric books, and got a […]
While I’ve always been a fan of wearing camisoles (and their distant cousin, ribbed tanks) during the summer months, this is the first year I’ve begun ardently repurposing my silk and lace camis into winter layering pieces. Silk is the ultimate luxury fiber, and there’s something incredibly sensual about having it directly against the skin. Synthetic satins (which are sometimes confusingly called “silk satins”) just aren’t the same. Real silk […]
Editor’s Note: Shortly after this post was published, the price on this bra increased from $17.12 to $22.82. The article has been updated to reflect the new price. Disclosure: This blog post contains affiliate links. You know what inspired this week’s pick for Sale Lingerie of the Week? I am literally wearing this bra right now as I type this. A few weeks ago, I shared my favorite, most comfortable […]
A few months ago, I went to the UK for bit of touristing and to attend the Oxford Conference of Corsetry. While there, I also had a couple of photoshoots with two photographers I’ve admired for ages. One of them was Morgana of Threnody in Velvet/Iberian Black Arts. Morgana’s face is world famous for her campaigns with some of Britain’s most well-known lingerie brands. However, many people are unaware that […]
