Unless attributed otherwise, all photos copyright of The Lingerie Addict. Now that we’ve covered Lingerie Fashion Week, it’s time to get into the “meat and potatoes” of the lingerie market season… trends! This year, I’m doing something a bit different with our trend reports. As opposed to covering just a handful of my fave brands, I want to start giving more general trend overviews for the entire market, and then […]
Let’s talk #BodyPositivity! Body positive has become the marketing catchphrase of the moment. We see no shortage of brands calling themselves “body positive” through press releases, selectively diverse model choices, and more ad campaigns than I care to count. Media outlets have also been incredibly keen to jump on this bandwagon. They celebrate repetitive, incremental shifts in acceptance and breathlessly post PR copy without giving a second thought as to […]
It’s an unusual experience for people who wear over a D cup to go into a store and be able to try on *any* style they like. But more and more, fashionable brands are expanding into fuller cup sizes, meaning the cute bras at department stores and lingerie boutiques fit more people. Brands that previously made only “core sizes” (typically 32A through 36D or DD) started noticing that boutiques use sizing […]
Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]
