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Jo Godden is a specialist swimwear designer with 20 years international experience, including in the US for a variety of lingerie and swimwear brands including GapBody, M&S and Victoria’s Secret. Jo now lives in the UK and has launched RubyMoon to combine her expertise with her passion for ‘doing the right thing’ in terms of designing and sourcing great sustainable products that make a positive social and environmental impact. Living […]

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If you’ve been watching the news lately, no matter where you are in the world, it’s likely that you’ll have heard about ‘Brexit’. It’s the portmanteau name given to the ‘British Exit’ from the European Union (a political union of 27 European countries comprising of common economic, foreign, security, and justice policies). On June 23rd 2016, the population of the United Kingdom (including England, Scotland, Wales and Northern Island) had […]

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Disclosure: These items were sent to me free of charge for review purposes. All opinions are my own. As someone who has never had a thigh gap, I can’t remember a time in my life where I wasn’t actively looking for solutions to alleviate chafing or as I affectionately call it, ‘chub rub.’ My thighs touch year-round so while my skirts may get shorter in the summer, I am at […]

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While the intimate apparel industry is built on functionality and practicality, my favorite kind of lingerie always has an element of the fantastical. Whether we’re talking operatic dressing gowns or sci-fi inspired bustiers, I love lingerie that tells a story. Years ago, before the bondage trend and the bralette trend, brands were all about the pinup trend. Inspired by women like Dita Von Teese, retailers tripped over themselves to offer […]

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Syncope. That’s the official term for feeling breathless or lightheaded or like one is about to faint, and I also believe it’s the perfect word to describe I felt when I first saw Karolina Laskowska’s ‘Celestial Bodies’ collection. I sometimes worry I’m overly effusive on TLA. The internet favors cynicism, a frosty veneer of unimpressedness that takes great pains to never get too excited. When I say a collection makes […]

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