The rise of online retail has given lingerie consumers a vast array of options that would’ve been unimaginable a decade ago. No longer limited by what’s in stock at your local department store or neighborhood boutique, it’s now possible to order lingerie from almost anyone who sells it… no matter where they happen to be. The benefits of this brave, new world are obvious. Hard to find sizes now have […]
You could say I’ve been around the block. The lingerie block, that is. I’ve spent a lot of time designing, researching trends, meeting with buyers, and learning about the market. But it wasn’t until this past year when I launched my own online boutique and became a lingerie buyer myself that I got a glimpse into the world of retail and why buyers make some of the decisions they do. […]
