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Social Media Is Hard Work:

It was supposed to be easy.

They told you it was free. You heard all about how you’d generate thousands of fans with the push of a button. It never happened.

Now, you’re stuck with five social media platforms that are eating up your time. Even worse, you’re not getting the results you want. You’re ready to give up.

What You Need:
Social media success is based on three things: time, testing, and expertise. Of these three, expertise is the hardest to come by. Social media success is about far more than the technical aspects of each platform. It’s about understanding your customers and distilling that understanding down to a small, simple message that people can relate to.

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Any marketing consultant will tell you that social media is the marketing of the future (as well as the now). However, figuring out the details of the various platforms can be frustrating. You know you need Facebook fans, but how do you get them? Can you do anything except broadcast messages with Twitter? Is this Pinterest thing a phase?

Doing social media in-house seems like an easy way out, but can be tricky in practice. Many brands leave it to the marketing people, who aren’t necessarily trained to get the most out of the various social media platforms. Some brands let interns do it, which can put a hastily designed message out front and center for all to see and comment on.

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Feeling overwhelmed is the number one reason lingerie companies give up on social media. Feeling like social media isn’t effective is the second most popular reason.

The truth is that social media can be fun, easy, and something that everyone in your company can participate in. With my social media training, you can bring everyone up to speed at the same time.

Any and all of these topics can be covered in your three-hour training session:

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Sometimes you just need a dose of a different perspective. Getting outside your own head is a powerful marketing tool, but to get an educated and accurate opinion you need the right consumer.

As a worldwide expert on lingerie and lingerie branding, I want to help you see your company in undiscovered ways. I don’t have a background in the industry, but I’ve spent years steeped in lingerie and lingerie marketing (with a whole lot of consuming along the way!).

Here are some things I can help you with:

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Sometimes your social media needs a spring-cleaning. Sometimes it needs a change of direction. Other times, you just feel stuck. You’re doing everything you’re supposed to be doing, but something just isn’t working.

When you’re stuck, a social media audit is your solution.

I’ll look at your brand and come up with ten quick ways to get you out of your rut, or just get more out of your platform. None of the solutions will be difficult or time consuming, but all will be incredibly effective at helping your brand communicate better.

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Lingerie companies have the unique privilege of being able to tell beautiful stories that millions of women can relate to. However, not every brand takes advantage of this. To create armies of fans (and to make a social media campaign successful), you need to have a brand that tells a story at all points of contact.

These packages will help you with your branding consistency, as well as your overall brand image. Blogging is often an overlooked part of this, but is an easy way to stand out from the pack. If you’ have any questions about these offerings, please email me at consulting@thelingerieaddict.com.

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Social media can be disheartening for lingerie companies. It’s supposed to be free and easy, but making it work well can actually be complicated and time consuming. This is a shame, because social media is one of the best ways to reach out to thousands of customers with the click of a button. Facebook alone has over 750 million active users, and lets you build ad campaigns that cost as little as 20 cents per targeted fan.

If this all seems scary to you, I’m here to help. Check out my packages below and see if one is right for you. If you’ve got any questions, you can always contact me at consulting@thelingerieaddict.com.

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To stay competitive in the lingerie business, you need one big thing: a blog that publishes original content on a regular basis. This was the primary way I built The Lingerie Addict, and is still the most successful way to win your way into the hearts of new fans and customers. Using original blog content, I built a blog that averages 40k new readers a month and over 100k pageviews a month.

Unfortunately, too many lingerie blogs subsist on stale re-published press releases and recycled news.

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Social Media Is Hard Work.

It was supposed to be easy.

They told you it was free. You heard all about how you’d generate thousands of fans with the push of a button. It never happened.

Now, you’re stuck with five social media platforms that are eating up your time. Even worse, you’re not getting the results you want. You’re ready to give up.

What You Need:
Social media success is based on three things: time, testing, and expertise. Of these three, expertise is the hardest to come by. Social media success is about far more than the technical aspects of each platform. It’s about understanding your customers and distilling that understanding down to a small, simple message that people can relate to.

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Lingerie businesses have a particularly hard time with Facebook ad campaigns, and sometimes have problems with Facebook removing lingerie based PPC ads for no apparent reason. This means that without professional help, putting together your Facebook ad campaign can be a difficult and frustrating process.

Facebook ads are one of the most powerful ways to gain followers for your page that go on to become brand advocates and loyal customers.  I’ve gained as many as 1000 followers in a week with a well-written Facebook campaign, and as you can see from the graph below, I’ve helped my clients increase their reach exponentially through the use of well-targeted and highly optimized ads. Facebook ad campaigns are fantastic during the peak times of year for our industry, like Halloween, Christmas, and Valentine’s Day.